Posting on Your Business Page
Posting awesome marketing content on your Facebook Business Page is the primary way of driving traffic and leads to your website. Just make sure your updates are true calls-to-action--in other words, they each include a link to a landing page for an offer.
Post things that your fans and potential customers are interested in and will get the conversation started. Think back to the wants and needs of your customers that you determined earlier. Try to post content that will solve their problems and make them interested in learning more about your product or service.
Above is an example of a call-to-action HubSpot posted on our Facebook page. We are promoting an ebook that was that was recently released and have crafted the language of the Facebook update to drive urgency.
What Can I Post?
Events
Post events you want people to register for. You can also engage with people who register through emails
and posts.
Post events you want people to register for. You can also engage with people who register through emails
and posts.
New product Information
What could be better than reaching all of your fans about a new product or service you are offering? Just be careful not to post too much about your product, or else your page will become boring and people will not be interested in staying.
What could be better than reaching all of your fans about a new product or service you are offering? Just be careful not to post too much about your product, or else your page will become boring and people will not be interested in staying.
Engage with users
Run contests, polls, and engage your fans in the conversation. The more they feel connected to your brand, the more likely they are to further research your product/service and make a purchase. More engagement turns into lead generation as people
Run contests, polls, and engage your fans in the conversation. The more they feel connected to your brand, the more likely they are to further research your product/service and make a purchase. More engagement turns into lead generation as people
More Post Ideas:
Adding Facebook Ads to the Mix
Now that you have an awesome organic presence on Facebook, lets supplement your strategy with paid advertising on Facebook. There are two ways to use Facebook for advertising: sponsored stories and ads.
Sponsored Stories
Sponsored stories allow advertisers to reach people that are friends of those who interact with your page through sponsored posts. If a friend of yours shares a link to a company paying for a sponsored story, the post will show up in your newsfeed more frequently as a sponsored post, and as an advertisement on the side of your page. Why are Sponsored Stories a good investment? Because of Facebook’s EdgeRank algorithm, organic posts on your page will only reach 16% of your fans’ news feeds.
Sponsored stories allow advertisers to reach people that are friends of those who interact with your page through sponsored posts. If a friend of yours shares a link to a company paying for a sponsored story, the post will show up in your newsfeed more frequently as a sponsored post, and as an advertisement on the side of your page. Why are Sponsored Stories a good investment? Because of Facebook’s EdgeRank algorithm, organic posts on your page will only reach 16% of your fans’ news feeds.
Sponsored stories are designed to show up in more news feeds and will show up in the news feeds of the friends of your fans when a fan interacts with your post.
Ads
Advertisements are great for targeting people with specific interests. Using a combination of both ads and sponsored stories will help you best utilize your Facebook budget.
Advertisements are great for targeting people with specific interests. Using a combination of both ads and sponsored stories will help you best utilize your Facebook budget.
Creating an Ad or Sponsored Story
Step one: Identify an offer
Decide where you want to send your potential customers after they click on your ad. Do you want to promote an event, an offer, or your Facebook page?
Decide where you want to send your potential customers after they click on your ad. Do you want to promote an event, an offer, or your Facebook page?
Step two : define your targeting
Enter the information about the audience demographic you decided to target, including age, location, interests that they’ve identified on Facebook, and gender.
Enter the information about the audience demographic you decided to target, including age, location, interests that they’ve identified on Facebook, and gender.
Step three: define reach
Decide if you want your ad to be visible to anyone, friends of your fans, or just your current fans. Depending on your end goal, each of these options is possible. If you are looking to reach current fans with a new offer, targeting people already connected to your brand would be ideal. If you want to reach people who are not yet fans, either targeting anyone or friends of fans would both work for your campaign.
Decide if you want your ad to be visible to anyone, friends of your fans, or just your current fans. Depending on your end goal, each of these options is possible. If you are looking to reach current fans with a new offer, targeting people already connected to your brand would be ideal. If you want to reach people who are not yet fans, either targeting anyone or friends of fans would both work for your campaign.
Crafting Your Ad Copy
Relevance
An ad for hospital equipment will not do well if the target segmentis “mechanical engineers.” Knowing the likes and interests of your target demographic and utilizing that information will go a long way in your Facebook campaign.
An ad for hospital equipment will not do well if the target segmentis “mechanical engineers.” Knowing the likes and interests of your target demographic and utilizing that information will go a long way in your Facebook campaign.
Value
What value are you providing for the customer? Is it a 20% coupon? The BEST chocolate chip cookies in all of Chicago? Make the value you offer clear and to the point.
What value are you providing for the customer? Is it a 20% coupon? The BEST chocolate chip cookies in all of Chicago? Make the value you offer clear and to the point.
Call-to -action
Without a call-to-action, you won’t generate leads! If downloading your offer on a landing page is your goal, your CTA should reflect this. If you want likes or fans, tell people to like your page in the ad!
Without a call-to-action, you won’t generate leads! If downloading your offer on a landing page is your goal, your CTA should reflect this. If you want likes or fans, tell people to like your page in the ad!
Attention-grabbing
Use an awesome visual to attract fans to your ad, or ad copy that pulls the reader in. You want this image to be a positive distraction for the viewer to pull them in, not annoy them. Remember, competition is high, so set yourself apart!
Use an awesome visual to attract fans to your ad, or ad copy that pulls the reader in. You want this image to be a positive distraction for the viewer to pull them in, not annoy them. Remember, competition is high, so set yourself apart!
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